Articles

A crappie fish jumping from the water at sunrise, showcasing the beauty of early morning fishing with Thermocline Lures.

Hooked on Sunrise: Catching Crappie with the Pe...

There’s something magical about being on the water at sunrise—cool air, the calm of nature, and the excitement of that first catch breaking the surface. This is exactly what we live...

Hooked on Sunrise: Catching Crappie with the Pe...

There’s something magical about being on the water at sunrise—cool air, the calm of nature, and the excitement of that first catch breaking the surface. This is exactly what we live...

An organized tackle box with a variety of fishing lures, including soft plastics and jig heads, for choosing the right bait.

Choosing the Perfect Lure Color: Tips for Every...

For avid anglers, choosing the right lure color can make all the difference in attracting that prize fish. Water clarity, light conditions, and fish species all play a big role...

Choosing the Perfect Lure Color: Tips for Every...

For avid anglers, choosing the right lure color can make all the difference in attracting that prize fish. Water clarity, light conditions, and fish species all play a big role...