Our Story

At Thermocline Lures, we’re more than a fishing tackle company—we’re a community of passionate anglers committed to crafting high-performance lures for crappie and bass fishing. Based in Northeast Texas, we pride ourselves on producing lures that embody the local waters' spirit and the thrill of the catch. Our mission is simple yet profound: to create tackle that outperforms, no matter the conditions.

Each Thermocline lure is handcrafted and hand-injected in the USA, using premium materials that balance perfect softness with exceptional durability. Every lure undergoes a detailed inspection to meet our high standards, providing you with reliable gear season after season.

Our extensive lineup includes a range of sizes, colors, and profiles to meet the needs of crappie and bass anglers alike. From the popular Tadpoles to the high-action Slab Bug, each lure is meticulously designed to deliver lifelike movement, vibrant colors, and unmatched action in the water.

With Thermocline Lures, you’re not just buying tackle—you’re investing in a legacy of quality, precision, and passion, proudly made in the USA. Whether you’re a weekend warrior or a dedicated angler, our lures are built to help you catch more and fish smarter.

Join Us in Shaping the Future of Fishing

At Thermocline Lures, we’re always excited to connect with fellow enthusiasts, industry partners, and influencers who share our passion for fishing. Whether you’re a tackle shop, fishing guide, tournament organizer, or content creator, we welcome partnerships that inspire, educate, and bring top-quality gear to anglers everywhere. Let’s work together to create unforgettable experiences on the water, share expertise, and showcase what makes crappie and bass fishing so special. Reach out to explore how we can team up and make a splash in the fishing community!